5 LinkedIn Best Practices for CEOs

Engaging on LinkedIn is something CEOs know they “should” do.

 It often boils down to: 

1. Not carving out the time to engage on LinkedIn
2. Hesitating to be the company’s “spokesperson” 
3. Relying on their company’s LinkedIn page  

As a CEO, your personal brand and engagement on LinkedIn matters – for you as an individual and for your business. If your business’ LinkedIn strategy is not supported by CEO or team member engagement, it is not a sound strategy. 

Here are some best practices to keep in mind.

Don’t spam

This one may seem obvious at first. But LinkedIn’s algorithm separates content into three categories: spam, low-quality, and high-quality. Posts flagged as spam won’t pass LinkedIn’s filter, while high-quality content is more likely to achieve a higher reach.

Tag wisely

Being strategic and intentional about who you tag can be a great way to boost your reach and engagement. If people like, comment on, or share your post, it’s likely to get a wider audience. But too much tagging can actually decrease your chances of success. 

Get it right the first time

The first hour after you post is referred to as the “golden hour”: the period in which the LinkedIn algorithm evaluates the quality of your post by sharing it with just a few of your followers. 

Engage

Not all content needs to be written by you! If you want to start positioning yourself as a thought leader, reposting your business’ content or other related content is a great way to start. 

Want to learn how to implement these 5 best practices? Check out the full article on LinkedIn.