A New Chapter: Crisp’s Brand Refresh

After months of hard work, deep reflection, and thoughtful collaboration, we’re excited to unveil our brand refresh and new website! This transformation is more than just a new logo or updated visuals. It’s a representation of our evolution, our future, and our commitment to being a true part of your marketing team.

Why We Refreshed Our Brand

Crisp has grown significantly over the years: in terms of our team size, our capabilities, and the depth of relationships we build with our clients. The timing felt right to bring our brand into alignment with who we are today. We’ve always been something a bit different than a marketing agency; we pride ourselves on being a core part of our clients’ teams. This refresh represents a renewed focus on our strengths and the way we work as a whole.

Sharp Strategic Execution

Our refreshed identity reflects the core strategic insight we bring to our clients’ businesses. We recognize that marketing isn’t all about flashy campaigns, individual tactics, or certain channels; it’s about our ability to provide focused, actionable strategies and operations that drive tangible results.

Client-Centered Integration

Our updated branding, especially our logo, represents our belief that our clients are the core of our business. It also showcases how we integrate seamlessly into our clients’ operations, acting as a true partner in their success.

The Collaboration Behind the Transformation

To bring this vision to life, we partnered with two incredible creative teams.

Karizma Brands

Our trusted brand design partner, Karizma, helped us clarify and distill Crisp’s identity into a fresh, modern visual language and brand. Their approach to our brand refresh was thoughtful and strategic, ensuring every design element from our new logo to our colour palette reflects our personality, values, and priorities.

We are delighted to have worked with Crisp to bring an authentic energy and outlook to their brand. The new visual identity presents the heart of Crisp’s purpose: working with businesses from the inside out to generate compelling and effective marketing strategies. We call this the Crisp Core, and it works to precisely communicate the benefits Crisp can bring to any business. – Karizma Brands

The West Harbour

The West Harbour team played a crucial role in bringing this brand concept to life on our new website. Their input, collaboration, and expertise ensured a seamless translation of our vision into a digital experience that aligns with our core values.

Our New Brand Identity

At the heart of Crisp’s refreshed brand identity is a visual metaphor: the “I” in Crisp’s new logo transforms into a dynamic window, positioned at the center of our wordmark. It’s a window into the vibrant world of our clients’ work and the results we achieve together, symbolizing how we collaborate to open up new possibilities for growth and success.

This brand refresh is just the beginning. We’re excited about all the opportunities ahead and remain dedicated to partnering with clients and businesses in meaningful, impactful ways. Our new look reflects our growth so far, but our mission remains unchanged: to be an integral part of your team and your success through strategic and practical marketing solutions.

We invite you to explore our new website and share your thoughts with us. Thank you for being part of our journey; we can’t wait to see what’s next!