Marketing Roadmap is a Recipe for Success

Client

Bear Country Kitchen

Service

Digital marketing strategy

Website

Ecommerce Marketing Strategy

Bear Country Kitchen, a 30-year-old kitchenwares store based in BC’s rugged Kootenay region, was looking to grow sales for its newly launched ecommerce store. Recognizing that they lacked the time and resources to implement new marketing initiatives, they turned to us to provide a marketing audit and create a roadmap.

A Marketing Audit

We started by conducting a detailed audit of the store’s existing marketing efforts.

A Blueprint for Brand Messaging

We then created customer personas to help them hone their messaging and approach, and identified the right channel mix to focus on.

Ongoing Support

Once completed, we met with them every other week to discuss grant opportunities, assist with hiring, implement PPC campaigns and more.

A Boost to Revenue and Conversions

In less than a year, Bear Country Kitchen saw 13x growth in their year-over-year sales, with online revenue accounting for 20% of their total sales. They also experienced a 90% improvement in their conversion rate.