A New Marketing Roadmap for Rolla Skate Club to Roll With

Client

Rolla Skate Club

Service

Marketing strategy, website optimization,
and tech support

Website

Digital Marketing Consultation

Vancouver-based Rolla Skate Club, the world’s first roller skating gym (as well as a skating school and events organizer), was looking to increase signups and drive more revenue for several of its programs. But first, they needed to address their website and digital systems. Having sought our assistance through the Canada Digital Adoption Program, Rolla Skate Club was looking to improve their online presence and address other technological limitations that its small marketing team did not have the resources to take on.

A Comprehensive Marketing Strategy

We started by building the foundation for a strong marketing roadmap, defining a target persona, conducting a competitive analysis (including tech and SEO audits), and crystallizing Rolla Skate Club’s unique value propositions.

A Digital Operations Overhaul

During the process, we identified several additional pain points in their marketing operations, including an outdated booking system and an unsatisfactory website user experience, for which we provided recommendations for improvement and execution.

CDAP Grant Approval

Aiming to optimize Rolla Skate Club’s operations, reduce tech challenges, and strengthen their digital presence across platforms, we delivered a comprehensive marketing and digital adoption roadmap that was accepted by the Canada Digital Adoption Program.

A Strong Foundation

Bobbie Long, Rolla Skate Club’s marketing manager, said, “Working with Crisp gave us a clearer vision and direction of where we need to go. It helped us understand what our pain points are, and the things that are most important to focus on.