AI-Powered SaaS Client Gets a Strategic Rebrand and Repositioning

Client

SaaS Client

Service

Rebrand facilitation

Streamlining a Brand Transition

When our client, an innovator in the AI-powered SaaS space, approached us, they had just repositioned their brand as an enterprise solution, having previously targeted small and medium businesses. They knew they needed external assistance to undergo a thorough rebrand that would resonate with their new target audience, and build a go-to-market strategy to position them to dominate the category. In the midst of a round of fundraising, their digital presence was inconsistent with the materials they were pitching to investors, creating additional confusion. Time was of the essence in addressing these branding and positioning challenges.

Quick Wins

We came on board and immediately implemented some quick fixes, including updating their website and social media copy.

A Competitive Brand Strategy

We identified and engaged a strategic branding firm that understood the B2B market our client was targeting. We also evaluated all their existing service providers who were still in the B2C mindset, as well as their PR, SEO, social media, and conference and event marketing strategies.

A Go-To-Market Plan

From there, we kept the things that were working well and identified new areas of opportunity, building out an overall roadmap of key marketing activities to focus on. We also built a partnership strategy to help them better engage with large industry players like Cisco and Webex.

A Clear Brand Identity

With the successful rebrand and launch of their new visual identity, we assisted in quickly updating our client’s website and delivering sales enablement tools that were more in keeping with their B2B target market and offered a clearer picture to investors.

Industry Recognition & Continued Growth

Having implemented a focused marketing and PR strategy, we landed our client a front-page placement in the Toronto Star business section and a presence at key industry events, such as a booth at Cisco Live in Las Vegas. On the foundation of our work, the company was able to scale in size and take the business to its next stage of growth. The CEO referred to our work as a “game changer.”