Business Transformation Projects Enhance Ecommerce Performance

Client

Ecommerce Client

Service

Fractional hiring; marketing audit

Marketing Strategy and Operations

The leader of an ecommerce company was facing challenges with their marketing team. Key initiatives – such as implementing an enhanced email strategy – experienced significant delays spanning several months. Additionally, there were issues with the performance of Google Ads, leaving the team with uncertainties regarding their effectiveness. Communication had deteriorated within the team, compounding the problem.

A Structured Approach

We implemented our established Crisp Way process and created a Marketing Activation Plan.

A Trusted Team

As part of this initiative, we assigned a Fractional CMO to join the leadership team, and a dedicated marketing strategist to oversee daily marketing operations. Additionally, we assisted in transitioning away from their previous ad agency, replacing them with a trusted, cost-effective agency from our pool of contractors.

An Extensive Audit

We assessed their marketing resources and provided recommendations for necessary changes. We also expanded the responsibilities of an existing contractor and addressed HR concerns by working with a current employee.

Significant Return on Ad Spend

The company achieved remarkable results, with a notable improvement of over 16% in Return on Ad Spend (ROAS) and a significant 45% increase in ad engagement. The combination of increased ad revenue and reduced agency fees resulted in a net-new, year-over-year six-figure return.

Continued Leadership Support

With their operational process bringing harmony to day-to-day tasks, our fractional CMO continues to contribute as a valuable member of the leadership team. Furthermore, this client stands out as a champion for our business, regularly referring new leads – a testament to our results.