Fractional Hiring Enables The Forum, a Registered Charity, to Keep on Giving

Client

The Forum

Service

Fractional marketing and operational support

Website

https://www.theforum.ca/

Marketing Operational Support

The Forum, a registered charity that supports women entrepreneurs, was growing rapidly with a clear objective of reaching national brand awareness. After their part-time student intern’s term ended, the marketing team’s one full-time director was single-handedly managing two websites, five social media channels, internal and external communications, programs and events marketing, and graphic design. As the organization entered its busiest period of the year, The Forum was seeking much-needed marketing operations services to support its growing cross-functional team and to achieve its goal of national awareness with speed.

A Fractional Solution

We stepped in to act as a marketing operations support lifeline, helping to quickly take time-consuming tasks off the marketing director’s plate.

Maintaining Momentum

With the most pressing issues averted, we assisted in training and onboarding new members of The Forum’s marketing team, as well as leading and executing strategy for new programs.

An Operational Ally

We continue to act as both a leader and a flexible backfill across The Forum’s marketing operations whenever assistance and additional capacity are needed.

Supporting Organizational Growth

Our fractional marketing model allowed us to augment The Forum’s marketing department with a skillset and knowledge base that goes beyond the capabilities of a single hire. As a result, we were able to grow with their organization flexibly, taking on challenges as they arose, and occupying whichever roles were needed (regardless of whether they required strategy or execution, or both).

An Integrated Team

Anne McLean, Director of Marketing, had the following feedback on our work: “The Crisp team is flawlessly filling in all the gaps as they arise by taking on all tasks, big and small. It is having a meaningful impact on the speed at which we grow. So versatile!” Members of The Forum’s team also commented that they often forget we are external to their organization, describing us as “a powerhouse” within their team – a testament to our seamless integration and commitment to problem-solving.