LOCO BC: BC Buy Local Week

Client

LOCO BC

Date

2018 to Present

Service

Campaign strategy and management

Website

www.bcbuylocal.com/bcbuylocalweek

Creating Buzz for the BC Buy Local Movement

Crisp collaborates with LOCO BC each year to create a strategy for its annual BC Buy Local Week. The campaign encourages British Columbians to choose local over shopping at big box stores – particularly important in the recent pandemic years.

Maximizing Reach and Engagement

We collaborate with LOCO BC on campaign ideas and approach, produce video ads, and strategically manage the ad campaign target to maximize reach and engagement across social media.

Strategic Content and Campaign Management

The primary campaign objective is to connect local businesses’ promotional efforts with the larger BC Buy Local movement to garner greater media attention. Of course, this also includes getting as many British Columbians as possible to shop locally and reinforce their loyalty to local businesses, with another intention being to improve local government support for small and local businesses.

Maximizing Reach and Engagement

We collaborate with LOCO BC on campaign ideas and approach, produce video ads, and strategically manage the ad campaign target to maximize reach and engagement across social media.

A Long Term Collaboration

We continue to work with LOCO BC, and the annual campaign results are always something to be proud of. In 2023, the campaign was expanded to include more consistent postings on major purchasing holidays, as well as a new campaign aimed at a B2B audience. Paid posts experienced a 90% engagement rate, and partner video ads achieved a 76.4% engagement rate (up from 68% in 2022). A new Amplify Local ad, launched during the 2023 Canadian Small Business Week, saw an 85% engagement rate. The campaigns’ regularly high engagement promises a significant, lasting impact on communities, local businesses, and the BC economy.

Measurable Results

Amy Robinson, Founder of LOCO BC, commented, “Christine and her team worked tirelessly on a short timeline to help us strategize and deliver effective ads for BC Buy Local Week. They kept in constant contact about how the ad strategy was constantly being tweaked according to uptake and provided measurable results to us and our partners immediately following. They really went above and beyond and I recommend them highly.”