New Strategy Drives Scalable Growth for Curious Campervans

Client

Curious Campervans

Service

Operational assessment and marketing strategy

Website

Big Picture Strategy

Curious Campervans, a small business that sells DIY van conversion supplies online, was looking to improve its website and marketing efforts to grow the business. Although the owners, Taylor Smears and Jordan Lacroix, had plenty of ideas, they lacked the time and resources to execute marketing tasks. They had an in-house content creator, but their team needed someone with the strategic vision to create a marketing plan that plugged into the bigger picture. Taylor and Jordan connected with us through the Canada Digital Adoption Program, with the goal of addressing these gaps, as well as getting further data on their performance and customers to help them prioritize and determine how best to proceed.

Unlocking Key Insights

We were able to unlock some “aha” moments by asking the right questions and providing space and structure for the owners to think about the bigger picture of their business. After a competitive and internal analysis, we provided a thorough strategy and the tactics to execute recommendations.

A Data-Driven Strategy

Alongside a comprehensive marketing strategy, we outlined the tactics to execute our recommendations. This entailed mapping out and optimizing their customer journey, and implementing tools and processes to collect actionable data. This was complemented by the creation of a marketing funnel and a content marketing strategy to generate leads.

A Successful Grant Application

All of our analyses and strategic efforts were encapsulated in a comprehensive document that was accepted and approved by the Canada Digital Adoption Program.

A Foundational Plan

Curious Campervans now has a detailed marketing roadmap and several key documents to serve as the foundation for future marketing efforts and decisions.

A Valuable Perspective

Owner Taylor Smears had this to say about working with us:

“The marketing roadmap was a project we’d never thought to prioritize, but it totally reeled us in and provided us with some focus. It’s an awesome asset for us to use as we grow our team and business.”

“Every team member who we worked with at Crisp clearly knows their stuff. They each brought a unique perspective to our growing business. As people who are interested in marketing, but not experts ourselves, we walked away from every meeting with a wealth of knowledge.”