Strategic Marketing Delivers Strong Online Performance for Twin Lions

Client

Twin Lions Contracting

Service

Marketing strategy and implementation

Website

https://www.twinlionscontracting.com/

Fractional Marketing: Strategy and Support

Twin Lions, a custom home builder and renovation contractor based in North Vancouver, was looking for assistance with their marketing program. Without a dedicated marketing team, marketing tasks were being carried out by the owners and sales team. Having recently completed a Canada Digital Adoption Program (CDAP) grant with another digital advisor, they were looking to implement some of the recommendations from the plan. They were also seeking to develop a wider strategy for brand awareness and lead generation going forward.

An Integrated Marketing Team

Acting as Twin Lions’ fractional marketing team, we integrated into their day-to-day operations, working with the owners as well as the sales and HR teams.

A Roadmap For Success

We built a comprehensive marketing roadmap that prioritized recommendations from the CDAP plan but also encompassed foundational strategic marketing initiatives, including sales enablement, social media strategy, events, content marketing, advertising, an SEO audit, and website optimization.

A Comprehensive Marketing Strategy

Once we developed the roadmap, we moved into implementation, leading day-to-day content management and execution, owning the social media calendar, and updating the website and blog regularly.

Strong Visibility and Performance

Website optimizations, in tandem with a multi-channel marketing strategy, have driven strong online visibility and performance for Twin Lions. In just six months, Twin Lions’ website traffic grew by approximately 410%.

Ongoing Marketing Support

We continue to develop and grow new and existing content channels as well as provide their team with strategic and tactical marketing support. We’re pleased that they have even attested to the quality of our services by referring new businesses to us.