Marketing Insights From A Fractional CMO

Crisp CEO and fractional CMO Christine Pilkington recently shared valuable marketing insights on the High Agency podcast by Skyrocket Digital.

In the episode, she discusses how marketing has evolved in the past two decades—from the dramatic rise of digital ad spending to the reliance on data-driven strategies. Christine shares her insights on the ever changing role of marketing leaders and the value fractional CMOs can add to small and medium-sized businesses in today’s fast-paced environment.

“You have a lot of startups that need to raise money, but they can’t actually afford a full-time CFO and nor do they really need a full-time CFO. So they hire somebody on a fractional basis.  So the big difference between say, an agency, and a fractional resource is that a fractional resource is internal to the company. So we often talk about ourselves as being chameleons where we’ll go in and we will have company email addresses: I’m currently on the website, like an About page, as a CMO for several businesses right now. So you’re fully embedded.

She goes on to explain how fractional executives can bring fresh eyes to a project or brand, and assess the entire scope of marketing operations to streamline processes and devise goal-driven, measurable marketing insights and strategies.

“So you’re talking about patterns—one thing that we bring to it is that extra perspective, and because we see almost beyond the marketing realm, we see things like organizational structure, operations, and how the marketing team bolts into a company’s operational structure, the technology, martech…”

If you’re curious to learn more about fractional CMOs and how they can help businesses improve their marketing efforts, click here to find out.

Catch the full episode at the links below to hear more, or check it out on YouTube.

Listen on Apple Podcasts.

Listen on Spotify.

Want to talk to a fractional CMO about a marketing plan to drive your business? Book a free consult with us.