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Which Marketing Metrics Are the Most Important to Track?

Hint: It has to do with your business objectives.

Christine Pilkington (She/her), CEO and Founder
July 10, 2025 • 5 min read
Which Marketing Metrics Are the Most Important to Track?
July 10, 2025 • 5 min read
Which Marketing Metrics Are the Most Important to Track?
Hiring a Marketer? Here’s What You Should Consider When Developing a Marketing Job Description
May 23, 2025 • 6 min read
Hiring a Marketer? Here’s What You Should Consider When Developing a Marketing Job Description
Unexpected Ways to Leverage Marketing in Your Business
February 24, 2025 • 5 min read
Unexpected Ways to Leverage Marketing in Your Business
A Fractional CMO’s Guide to Auditing Your Marketing Tech Stack
January 30, 2025 • 4 min read
A Fractional CMO’s Guide to Auditing Your Marketing Tech Stack
Why You Should Hire a Fractional CMO to Do a Marketing Audit
January 2, 2025 • 5 min read
Why You Should Hire a Fractional CMO to Do a Marketing Audit
That’s a Wrap on 2024
December 19, 2024 • 4 min read
That’s a Wrap on 2024
A New Chapter: Crisp’s Brand Refresh
December 12, 2024 • 4 min read
A New Chapter: Crisp’s Brand Refresh
Your Holiday Marketing Checklist for Black Friday, Cyber Monday, and the Holidays, by a Fractional CMO
October 10, 2024 • 6 min read
Your Holiday Marketing Checklist for Black Friday, Cyber Monday, and the Holidays, by a Fractional CMO
Marketing Insights From A Fractional CMO
October 3, 2024 • 2 min read
Marketing Insights From A Fractional CMO
Why Your Small Business Needs a Fractional CMO
September 26, 2024 • 5 min read
Why Your Small Business Needs a Fractional CMO
Why Your Business Needs a Content Marketing Strategy – And How a Fractional CMO Can Help
September 12, 2024 • 8 min read
Why Your Business Needs a Content Marketing Strategy – And How a Fractional CMO Can Help
What is a Fractional CMO?
August 29, 2024 • 5 min read
What is a Fractional CMO?
Five Reasons to Hire a Fractional CMO
August 15, 2024 • 4 min read
Five Reasons to Hire a Fractional CMO
A Fractional CMO’s Guide to Creating a Q3/Q4 Marketing Roadmap
August 2, 2024 • 6 min read
A Fractional CMO’s Guide to Creating a Q3/Q4 Marketing Roadmap
5 Companies That Blew Us Away at Collision 2024
July 31, 2024 • 4 min read
5 Companies That Blew Us Away at Collision 2024
The Role of a Fractional CMO: What Does a Fractional CMO Do?
July 25, 2024 • 4 min read
The Role of a Fractional CMO: What Does a Fractional CMO Do?
“You Don’t Know What You Don’t Know”: Financial Advice for Startups According to a Fractional CMO
July 18, 2024 • 2 min read
“You Don’t Know What You Don’t Know”: Financial Advice for Startups According to a Fractional CMO
Fractional CMO vs. Full-Time CMO: Which Is Right for Your Business?
July 11, 2024 • 5 min read
Fractional CMO vs. Full-Time CMO: Which Is Right for Your Business?
The Best Marketing Strategies are Quieter, Not Louder
July 4, 2024 • 6 min read
The Best Marketing Strategies are Quieter, Not Louder
How Much Does a Fractional CMO Cost?
June 27, 2024 • 3 min read
How Much Does a Fractional CMO Cost?
The Quiet Work of a Fractional CMO and Fractional Marketing Team
May 16, 2024 • 5 min read
The Quiet Work of a Fractional CMO and Fractional Marketing Team
What Can a Bad Marketing Hiring Decision Actually Cost You?
May 9, 2024 • 6 min read
What Can a Bad Marketing Hiring Decision Actually Cost You?
A Case for the “Meat and Potatoes” Marketing Strategy
April 10, 2024 • 5 min read
A Case for the “Meat and Potatoes” Marketing Strategy
No, Marketing is Not Just About “Being Creative”
March 25, 2024 • 4 min read
No, Marketing is Not Just About “Being Creative”
Say Hello to Fractionally Speaking!
March 7, 2024 • 2 min read
Say Hello to Fractionally Speaking!

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Our diverse crew brings a depth and breadth of experience and perspective from many different backgrounds and industries. This allows us to brainstorm, strategize, and problem-solve as a collective to bring our clients innovative and thoughtful marketing solutions that work.

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